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I dread going to IKEA. Not because of what they sell, but because of the crowds, the checkouts, the car parking etc. It turns what could be a good shopping experience into a bad one. This has improved recently by us going to a different IKEA (we used to go to Wembley, but now we go to Bristol). Same travel time but less stress.
While standing in the queue yesterday, I was thinking 'why don't IKEA offer online shopping?
It fits into their ethos of low-cost, choose it yourself shopping. In the UK they use 3rd-party delivery firms, so that side of it would need strengthening (do not get me started on those delivery companies). But it would make sense for them, and surely increase revenue, especially for those of us that cannot face the trip to a store.
Well looks like it may happen.
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