ASE brochure

Found in: Branding & publications

The brief

The University of Reading hosted the ASE Conference 2006 and required a leaflet to summarise the University’s latest research projects to demonstrate the great range of research which is carried out within the University. Work commenced December 2005.

The approach

The brochure took articles and images from the Research Review magazine and the Autumn issue of the University Alumni Magazine. The aim was to engage readers’ interest by giving an overview of each project, without too much detail. The leaflet was four page A4, printed in full colour.

The outcome

It was decided to base the design on Research Review, using large scale images and headline-style bold type for headings. The front page of the brochure uses one main image, with small images from featured articles above. Inside, we varied each article, by using different scale images, reversing titles out of images and using tint boxes to pull out information. A ‘Did you know’ section on the back pulls out interesting facts about research and the University in general.

Found in: Branding & publications

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