Branding & publications
Forms & detailed documents
Web & electronic publishing
Forms & detailed documents
The design of forms and detailed documents is often forgotten. Well designed forms, instructions, bills and statements not only look good and reinforce your brand – they make it easier for your customers to understand and respond.
Latest Projects
Continuing education prospectus
The School of Continuing Education at the University of Reading approached us with regard to redesigning their annual course prospectus. This required a level of detailed typographic styling and sensitive treatment of large amount of important information.
Blyk text message research document
Alison Black brought us in to help her present the results of her research for Blyk, an up and coming mobile phone network. This involved making sample adverts for mobile phones, to help advertising agencies to produce effective adverts to be sent to mobile phones using text and picture messaging.
Grainger Trust forms
As part of an internal business process review Grainger asked Lift to produce internal forms to help them assess, monitor and review employees. The forms where required in Microsoft Word so that they could be completed and stored electronically as well as be printed, emailed and shared across different workstations. The forms needed to be easy to use on screen and in print whilst reinforcing the Grainger brand.
Recent Projects
Routes to Reading
http://www.theimmigrantsproject.org/
A book and accompanying website for The Immigrants Project. More information and a project report will be available soon.
InterCall competitor analysis
We were asked to build a web application for InterCall to allow users to compare competitors across a set of fixed criteria.
Norman Nielsen Group (NNg) conference programme
Lift was asked to design the conference programme for the NNg User Experience conference in London. The conference featured multiple tracks and speakers, and required a design which allowed for easy 'look up' of information. The design proved so successful that it has been taken up by NNg for use in their other conferences.
Berkshire Mathematics teaching packs
Berkshire Mathematics approached Lift to redesign its teaching packs. The packs use a series of tests which pupils can complete, and we redesigned these to make them easier to use, understand and complete. In order to keep cost to a minimum all diagrams and illustrations needed to be a single colour and reproduce well when photocopied.
Some thoughts…
The design of forms and complex information is often forgotten. Well designed forms, reports, diagrams, instructions, bills and invoices not only look good and reinforce your brand – they make it easier for your customers to understand and respond.
Forms
Good forms get the right information first time, reducing error rates therefore saving time and money.
We offer consultancy and advice on your existing forms (both paper and electronic). We also offer printed and electronic forms design expertise, to help you develop your customer facing materials.
Read our good practice guide: Forms – the importance of getting it right.
Detailed documents
By this we mean documents which include text, tables and diagrams. For example within user manuals, instructions, bills and invoices.
Our knowledge and experience of typography and information design mean that we present detailed information which is clear and easy to use.