Your customers perception of your business is formed by their experience of dealing with you as a company. Are you easy to deal with and do you deliver on your promises? Your branding and communications are a major contributor to answering this question.
Your brand consists of much more than a logo, brochure and website. Once you have used these tools to attract your customers you need to keep them by ensuring that your promises are delivered and quality is retained. For example, letters, forms, bills, and statements are all communications that businesses regularly send to their existing customers – if these communications are clear, concise and consistent, they save your customers from frustration and wasted time. Similarly, when your customers contact you for information, they should receive a consistent and seamless level of service because your internal systems and communications are as efficient as your external communications.
Remember that having your customers recommend your business is the best form of free advertising as well as establishing your reputation!
For ideas about how you can improve your business through creative communication design, contact us for an informal discussion with no obligation.